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About Embreis

Embreis is the small company with the big heart and lofty ambitions regarding quality and service. The company was founded in 2008 by Thomas Hammarlund and Ulf Odenblad with the ambition of providing the very best service and the highest level of knowledge and expertise in the orthopedic technology industry.

First and foremost, Embreis’ priority is – and always will be – to collaborate with innovative partners and provide high-quality products and first-class service. The aim has never been to become the largest operator in the market; rather, the objective has always been to be a market leader when it comes to quality and service. You can always expect to receive a positive reception and exceptional service from us.

Embreis founders: Thomas Hammarlund and Ulf Odenblad

Our Story

Embreis is the little company with the big heart and lofty ambitions regarding quality and service. Our company was founded in 2008 by Thomas Hammarlund and Ulf Odenblad.

Both Ulf and Thomas have a long-standing and comprehensive background in the orthopaedic technology industry, having started their careers as members of the sales organisation at Mediband in the late 1980s. Ulf quickly advanced to the position of product manager and continued in this role until the mid-90s, at which time he moved to the west coast of Sweden and ran the healthcare store IdrottsOrtopedi (“Sports Orthopaedics”) in Gothenburg. As a member of Mediband’s sales team, Thomas primarily focused on occupational therapy and physiotherapy clinics throughout Sweden.

In 1996, Thomas and Ulf were involved in starting up GBM Medical AB, an established company in the orthopaedic technology industry which they successfully built up together during a rewarding 10-year period filled with product development and fruitful collaborations.

In 2005, GBM Medical AB was sold to Össur Nordic, and Ulf and Thomas both continued their careers at the company; Ulf in his given role as product specialist/salesperson, and Thomas as operations manager and member of the sales and marketing management team.

In 2008, they once again joined forces on a new venture and started up Embreis, a company founded with the ambition of providing the very best service and the highest level of knowledge and expertise in the orthopaedic technology industry. The aim has never been to become the largest operator in the market; rather, the objective has always been to be a market leader when it comes to quality and service.

First and foremost, Embreis’ ambition is – and always will be – to collaborate with innovative partners and provide high-quality products and first-class service.

Values

Our business involves the development, import and sale of orthopaedic products in the Nordic region. We collaborate with established companies from different parts of the world, and we strive to offer a qualitative and functional range of products for orthopaedic injuries and disorders. It is our ambition to be a competent and serious supplier to whom you, as a customer and user, can always turn with questions and ideas. You can always expect to receive a positive reception and exceptional service from us.

Business idea

With a high level of service and competence, Embreis will offer functional orthotic and prosthetic solutions of high quality to evaluators and prescribers of technical orthopaedic aids.

Vision

Embreis’ vision is to offer optimal orthotic and prosthetic solutions that make everyday life easier for people with a disability or illness, and assist injured individuals in returning to their chosen sport or profession and a normal everyday life.

Mission

Embreis’ mission is to offer qualitative and user-friendly orthotic and prosthetic solutions through continual dialogue with evaluators, prescribers and users. This, together with our knowledge, service and friendly approach, will make us the natural choice as your supplier of orthoses and prostheses

Our values

Our values support the work aimed at realising our mission and vision and thus permeate the whole of our business.

This requires a team of professional employees who work together with in-depth knowledge and exceptional integrity to deliver benefit and value to our customers.

Our work is based on a set of common values through which we ensure that our customers receive a uniform experience of what Embreis stands for and delivers.

Our values are:

Service

We always do our utmost to satisfy our customers’ wishes and needs. We ful fil our undertakings carefully and thoroughly, and we view our customers as the most important members of our team. We strive to establish and maintain long-term relationships with our customers and suppliers.

Competence

We aim to continually maintain and develop our personal skills and knowledge so that we, both individually and as a team, can achieve the goals we have set for ourselves.]

Quality

Quality is always the centre of focus when it comes to our products, service and sales activities.

Good business ethics

We always apply good business ethics in our contacts with suppliers and customers, and we treat everyone with humility, respect and honesty. This approach is a guiding light for us, both internally and externally.

Dedication

Embreis has a team of dedicated employees, and everyone contributes to the business through their knowledge and ideas, thus providing the company with a driving force and conditions for continual development.

Profitability

We are cost-conscious with focus on profitability, but without comprising on quality in any respect.